To be fair, Sony might go for that. This is incredibly embarrassing for them as well, and it does erode the trust in their service which is really important for a marketplace like this. Sony will be handing out coupons probably, but this is still damage to their brand.
When companies fight regulations they use statements THIS unreasonable to fight better legislation, for framing everyone who supports better regulation, as completely unreasonable whining anti capitalistic bigots, who just want regulation that makes conducting any business basically impossible.
With this logic, if your DVD rots, does the company who originally released the DVD owe you a full refund plus interest?